We're actually pursuing a similar model at Reaction (http://www.reactionhousing.com http://www.reactionhousing.com), convincing commercial customers who buy uni

We're actually pursuing a similar model at Reaction (http://www.reactionhousing.com http://www.reactionhousing.com), convincing commercial customers who buy units to also buy units to donate. We'll see how it works in the long run, but initial results have been encouraging.