Debatable, but our hope is that $3000 for a uncommon but easy to remember portmanteau word would drive brand identity better than some random name, like "incuby

Debatable, but our hope is that $3000 for a uncommon but easy to remember portmanteau word would drive brand identity better than some random name, like "incuby"[1] [1] http://www.inc.com/ss/the-worst-company-names-of-all-time#6 http://www.inc.com/ss/the-worst-company-names-of-all-time#6