I just finished reading "How We Decide" by Jonah Lehrer. It discusses a number of similar experiments where scientists observe what parts of the brain are activ

I just finished reading "How We Decide" by Jonah Lehrer. It discusses a number of similar experiments where scientists observe what parts of the brain are activated during different types of situations. According to some experiments dealing with feelings seems to draw resources away from the part of the brain used to solve problems that require analytical thought. A similar experiment involved having people perform analytical tasks while being exposed to situations that require self-restraint. The harder the tasks, the less people are able to resist temptation.