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huahaiy, are you familiar with the work of William D. Wells - he created the psychometric Lifestyle Survey run for many years by the ad agency DDB Needham? I h
by mswen 12y ago
huahaiy, are you familiar with the work of William D. Wells - he created the psychometric Lifestyle Survey run for many years by the ad agency DDB Needham? I had the opportunity to study with Bill after he 'retired' to academia.
Anyway it was fun in looking through your site to see you referencing psychometrics, the big 5 and NLP - it was like I was back in grad school.
- huahaiy 12y agoThat's cool. I am aware of the Lifestyle Survey. We are leveraging knowledge on psychometrics, but we also try to go beyond. One problem with self-reporting psychometric surveys or tests is that the takers know that they are being assessed, and may adjust their answers accordingly, or in other words, "fake it". I know there are many ways to combat the issues in test design and statistic analysis, but we took a very different approach. We don't even ask people to take a test, but instead analyze people's existing social media data, so as to mitigate some of the problems.
- mswen 12y agoI had read far enough to know that you are using what people say via facebook and twitter and email archives as input signals rather than surveys or other traditional psychometric instruments. Are all your word -> personality trait relationships taken from academic research or are you doing something independent to build out those relationships?
- huahaiy 12y agoA lot of them come from published academic research, but some of them come from our own empirical studies.