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User Analytics as Your Product Grows
- jkresner 12y agoSerious, analytics is a sensitive topic for me, because I've invested weeks into these tools and many of them have not grown as we've become more intelligent. I'm totally jaded from the Mixpanel API and partially jaded from Segment.io too... I feel like most folks who take their data serious go for their own solutions.
- rywalker 12y agoTotally agree - here's a quote from our YC Application Summary that we're submitting today... "Mid-stage product owners that rely on all-in-one user user analytics platforms eventually outgrow the simplicity of those tools. Many choose to build their own user events datawarehouse at this point." Sounds like I'm describing you personally ;)
- rywalker 12y agoglad i pasted this here, found a typo :)
- benbeingbin 12y ago"We find quite often, however, that your historical data is incompatible with the schema that you want to use going forward." Can you go into this more? What schema do you find companies are using at scale and how is this different from their initial setup?
- rywalker 12y agoOnce you learn about Snowplow's canonical event model (https://github.com/snowplow/snowplow/wiki/Canonical-event-model https://github.com/snowplow/snowplow/wiki/Canonical-event-mo...) or read Keen's data modeling guide (https://keen.io/docs/event-data-modeling/event-data-intro/ https://keen.io/docs/event-data-modeling/event-data-intro/) you quickly realize all the stuff that you haven't been recording :)
- kevando 12y agoAs the CTO of an eCommerce start up, this type of data is extremely important. Thanks for sharing your post!
- cridenour 12y agoThanks for posting this Ry. It's just making me realize how much more work I have to do to back up any claim about being "data-driven".
- rywalker 12y agoYou and me both :) Ironically, even analytics companies can have cobbler's shoes syndrome. Good analytics is a journey, not a destination.