> But the pizza business is probably at level 0 of disruption/creation. There are no pizza restaurant in my town, but plenty of Indian and Chinese take-aways a

> But the pizza business is probably at level 0 of disruption/creation. There are no pizza restaurant in my town, but plenty of Indian and Chinese take-aways and one each of the big three fast-food chains. So if a pizza business arrived it could be disruptive to the status quo, particularly if it offered something that the others didn't e.g. delivery beyond two miles or first-class vegetarian options. Another example of simple disruption is a shop which opened offering walk-in printing. You just pop your memory stick into the machine and hit 'print'. This completely undermined the library which previously had a monopoly on printing and which took > 15 minutes by the time you waited for a librarian to authorize the printing. Neither are particularly exciting, but both offer a disruptive service.