These are separate use cases for the same technology (and same product). Governmental listening. Media analysis. PR and spin doctor campaign monitoring. Local

These are separate use cases for the same technology (and same product). Governmental listening. Media analysis. PR and spin doctor campaign monitoring. Local election candidate passive polling. Local agency (e.g. Scottish NHS) polling. The list is pretty endless. The problem is that so, so many of these people just don't have big budgets. Good sentiment analysis is hard. Tracking and quantifying opinion across platforms (not just Twitter), in real-time, to an appropriate degree of accuracy doesn't come that cheap - even with web-twenty cloud-malarkey stuff. We've found other (potential!) sources of funding beyond the government and agencies themselves, 'cos they just don't have flash cash, and with their spending under scrutiny in the UK... yeah, we basically had to.