I'm a fan of the branding moves Lyft has been making recently. Will these moves be enough to supplant Uber as my preferred ride-share service? Probably not. I

I'm a fan of the branding moves Lyft has been making recently. Will these moves be enough to supplant Uber as my preferred ride-share service? Probably not. I don't see the introduction of profiles hindering Lyft's progress as some have suggested, but I don't see this as being a huge leap forward to gain ground on Uber either. If anything with more information about my driver the greater obligation and guilt I will feel to tip them more. I am now emotionally invested in my driver's wellbeing. This is an obligation that I don't feel when choosing Uber, but I can still engage in the same conversations with the driver should the mood strike.