> I'm now horrified I ever did it, and even more horrified that I cognitive dissonanced my way into thinking it was not just OK but perhaps even noble Your wh

> I'm now horrified I ever did it, and even more horrified that I cognitive dissonanced my way into thinking it was not just OK but perhaps even noble Your whole comment is great, but this line especially stuck out to me. It's amazing how much effort people people in this line of marketing are spending trying to read (and then manipulate) other people's minds, without taking a moment to examine what's going on inside their own. Based on the tone of bartkappenburg's comments though, I'd be afraid that the reading material you've suggested might come off as how-to guides!