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The point he was getting across is that a 50% increase in signups leads to a 50% increase in revenue, whereas a 50% increase in retention is a 100% increase in
by teej 17y ago
The point he was getting across is that a 50% increase in signups leads to a 50% increase in revenue, whereas a 50% increase in retention is a 100% increase in revenue. That fact isn't immediately obviously unless you do the math.
- mattmaroon 17y agoBut it's entirely irrelevant because it may be more than twice as hard to increase retention by 50%.