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Wait a minute. You're telling me that if the number of people who stop paying me goes down, I make more money? NO F'ING WAY! Seriously, is this worth writing a
by mattmaroon 17y ago
Wait a minute. You're telling me that if the number of people who stop paying me goes down, I make more money? NO F'ING WAY!
Seriously, is this worth writing about? You should clearly optimize all three relevant factors (traffic, conversion rates, and retention). 1% is not set in stone, and you need only get to 1.5% to get the same 50% increase.
- teej 17y agoThe point he was getting across is that a 50% increase in signups leads to a 50% increase in revenue, whereas a 50% increase in retention is a 100% increase in revenue. That fact isn't immediately obviously unless you do the math.
- mattmaroon 17y agoBut it's entirely irrelevant because it may be more than twice as hard to increase retention by 50%.