I believe this is a great step for Lyft to continue to differentiate themselves from Uber. In SF they are perceived as the 'friendly' service, but when I've tal

I believe this is a great step for Lyft to continue to differentiate themselves from Uber. In SF they are perceived as the 'friendly' service, but when I've talked to friends in other parts of the country they don't seem to view them differently than Uber. I hope the profiles are limited in what they ask so users aren't turned off of the service because they feel that they have to share too many personal details.