It makes perfect sense: as you say, you fell in love. Love is not logical. Meerkat crafted a narrative that you became invested in, and they were good at it.

It makes perfect sense: as you say, you fell in love. Love is not logical. Meerkat crafted a narrative that you became invested in, and they were good at it. You were their target audience. You felt validated and included, and so you became personally invested in their success or failure. Unfortunately, the best narrative advertising in the world doesn't change the spammy tactics or the flaws in the product. Love can't guarantee success. As a Sharks fan, I know this pain.