What I thought the article was about after reading the title here: "Heat and sound are magnetic" What I thought the article said after reading the article itse

What I thought the article was about after reading the title here: "Heat and sound are magnetic" What I thought the article said after reading the article itself: "Heat propagates as a wave rather than as atoms. These waves are called "phonos" (wtf?! #1) and they carry sound too (wtf?! #2)" What people with knowledge in the field seem to think about the article, judging from the comments: "Total bullshit". I'd love someone to elaborate with some patience and simple explanation of what this is (and isn't) about because it sure sounds very interesting.