It is worth thinking about virality or marketing in general of course. The question is whether it is worth devaluing the product for it. Probably can be answere

It is worth thinking about virality or marketing in general of course. The question is whether it is worth devaluing the product for it. Probably can be answered on a case by case basis but try to think of ways where you do something that increases both virality and the value of the product. Win-wins!