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Of course, this rule is true for non-web-app businesses as well. Improvements in quality increase the likelihood that customers will come back, and returning cu
by j_b_f 17y ago
Of course, this rule is true for non-web-app businesses as well. Improvements in quality increase the likelihood that customers will come back, and returning customers usually have higher margins (due to lower sales & support costs) than new acquisitions.
- apsurd 17y agoTaking care of existing customers increases the likelihood they will refer you to their friends, thereby generating new customers. Most businesses would do well to love and leverage their existing customer base.