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How does Pearson induce their customers to buy their revised textbooks? If the newer books do not bring value, why do the customers purchase them?
by jes 12y ago
How does Pearson induce their customers to buy their revised textbooks?
If the newer books do not bring value, why do the customers purchase them?
- jarin 12y agoI think this story by Richard Feynman might help illustrate it: http://www.textbookleague.org/103feyn.htm http://www.textbookleague.org/103feyn.htm