Even if they're the developing the tech, they'll do everything in their power as to not cannibalize themselves , and that will also contribute to their downfall

Even if they're the developing the tech, they'll do everything in their power as to not cannibalize themselves , and that will also contribute to their downfall. classic disruption. And you can see that in the way they talk: they believe that they should aim at partial self-driving(only on highways) while Google targets full self driving(including cities) which is a totally different challenge. On thing not clear from this article about delphi - is their ride includes city driving ? because self-driving cars could also cannibalize Deplhi, as far as i understand.