200Square.co.nz has been doing similar to this for a number of years. It's an industry ready for disruption, but there are some pretty significant barriers in p

200Square.co.nz has been doing similar to this for a number of years. It's an industry ready for disruption, but there are some pretty significant barriers in place which makes it hard. Plenty of challengers have over-raised, under-delivered and disappeared. (disclosure: investor/director)