That's how US papers identify advertisements, too. Fortune has a multi-page article on how effective corporate jets are (it actually has about as much data and

That's how US papers identify advertisements, too. Fortune has a multi-page article on how effective corporate jets are (it actually has about as much data and case studies as a typical Fortune article), and that piece has a modest "Special advertising section" header. However, organic and natural results are both the result of spending money and effort; the only difference is the that you can get high organic results without much money, if you have a lot of time.