I think it's better for everyone in this business to have some understanding of how channel works and profits to have a more macro perspective of this issue. Ch

I think it's better for everyone in this business to have some understanding of how channel works and profits to have a more macro perspective of this issue. Channels usually have huge power and it's one of the four P's (price, product, promotion, and place). http://en.wikipedia.org/wiki/Marketing_mix http://en.wikipedia.org/wiki/Marketing_mix