The use of the web has continued to expand at a much greater rate than the use of ad blockers, even if it were true that everyone in tech installs one (they don

The use of the web has continued to expand at a much greater rate than the use of ad blockers, even if it were true that everyone in tech installs one (they don't). And now mobile web grows at a great clip each year as well. I imagine use of ad blockers is much lower on smart phones; in particular given the large share of market non-jailbroken iPhones have. I gather it's possible for Android, but I haven't seen enough folks talking about it for me to believe it's that common.