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My 7-day cycle for generating content that's read/shared by 30000+ people/week

• mijustin 12y ago
  Really helpful to get a day-by-day breakdown like this. Do you really do this every week?
  • pauljarvis 12y ago
    Heck ya! Every single week... Except for Dec when I take a 4 week "break" from content writing/marketing.
• JoshDoody 12y ago
  You mention that you send your newsletter out at 6 AM on Sundays. How did you arrive at that time? I usually shoot for mid-day some time Tuesday–Thursday; I wonder if I'm sending at the best times, though.
  • pauljarvis 12y ago
    A/B testing :) But also, since the content straddles work and non-work, it seems like the best time regardless. I stopped testing over a year ago, so another time/day may do better, but I'm happy with it. Plus, I can't exactly change to monday's now since it's actually called "the sunday dispatches" haha.