I tried to open the doc for their job posting[1] before they opened it, it was locked... so I decided to look at their site. Load the page and you're met with:

I tried to open the doc for their job posting[1] before they opened it, it was locked... so I decided to look at their site. Load the page and you're met with: "Technology products for those who need it most. Discover what Pigeonly solves for you." Who needs it most? Hmm... the blind? Deaf? Poor? Homeless? The only other hint (without scrolling) is in the title, another veiled reference: "Pigeonly builds technology products for the overlooked and underserved" Is this the best way to introduce prospective customers or future employees to the product? It sounds very dispassionate for such a benevolent cause. Consider being more direct about the goal of helping families connect with incarcerated loved ones. The current approach is something between meek and embarrassed. You need to tell people in no uncertain terms what you do, don't expect them to scroll and read to find out. Why not just come out and say something like "Helping families keep in touch with their loved ones during incarceration" [1] https://docs.google.com/document/d/1SCrkYMutodHHuVPOZt32fDBhkweXTht8KjMvC-xfoJ0/edit?usp=sharing https://docs.google.com/document/d/1SCrkYMutodHHuVPOZt32fDBh...