4 ms·
I'm reading this as less of a gripe in GA not having a ROI report and more of complaining about marketing attribution. Marketing attribution isn't a super-easy
by ssharp 12y ago
I'm reading this as less of a gripe in GA not having a ROI report and more of complaining about marketing attribution. Marketing attribution isn't a super-easy problem to solve.
But complaining that GA doesn't know that a person saw a Facebook ad at some point before ultimately subscribing (and interacting with more ads along the way) is a bit like complaining that your car isn't also a boat and plane.
If you want comprehensive analytics, you need to spend time developing a comprehensive measurement plan and then spend time doing the reporting. Expecting any tool to do precisely what you want, despite the tool neither claiming nor even desiring to do what you expect, isn't a plan.
- bduerst 12y agoMarketing attribution is the bane of most marketers' existence, if only because it's never good enough. No matter which service you're using, you're always going to find funnel use-cases that the service can't track, can't calculate, etc. It's the double edged sword of using an open web. Your best bet is to sit down, figure out what your channel KPIs are, and then try to do 85% attribution with your different activities. Going for 100%, with GA or any other tool, is just going to drive you mad.