> Olson says you are twice as likely to choose from the very top or very bottom of the menu – because those areas first attract your eye. Unless you're a veget

> Olson says you are twice as likely to choose from the very top or very bottom of the menu – because those areas first attract your eye. Unless you're a vegetarian and there's one option tucked away on page 2. Which illustrates one way of countering these sorts of manipulation tricks: a very slight offset from the mainstream. If you find that when you're looking for a product you only end-up with one option that meets your requirements, or perhaps even only one that only partially meets them, then you're pretty much unsusceptible to 'buy this now' pressure.