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I actually agree with you there -- the people in charge don't care about taste. But I think one aspect is that experience is the product. And the people in char
by rantfoil 17y ago
I actually agree with you there -- the people in charge don't care about taste. But I think one aspect is that experience is the product. And the people in charge should care. They should care a lot, and it's why Virgin and Jetblue and Southwest eat AA's lunch.
The website is only one aspect of a panoply of experiential factors that the management of AA should care about. It is their product. It's their reason for being. But they don't care.
And I think for Dustin, that is the problem he's calling attention to.
- unalone 17y agoThat's why I'm sort of conflicted about this argument. On the one hand, I think AA's web site is a shitty mess. On the other, I don't know enough about AA to know that their web site's what's bringing them down, and I wouldn't be surprised if their current site was somehow very effective. Look how many people go to see Michael Bay films. People like bad things. This might be an instance of a bad thing that lots of people for whatever reason use. The other side of the problem was also illustrated here, which was that Dustin provided a very shallow analysis at first, and that analysis hasn't gotten much deeper. His take on things moved from "the designers know nothing" to "the CEO knows nothing". I suspect he knows even less about business than he does about design. It further irks me that at no point in this conflict has he said "I'm sorry that I said some stupid things; let me rephrase myself." Instead it's "This guy makes some good points but I'm still in the right." It's as smug and insincere as his shallow article designs that get so lauded. (At that, I think I'm gonna bow out of this argument, at least for tonight. The snippy emails Dustin sent me in response to one of my comments is making me look only at the flaws in his logic, so I don't think I'm being as bipartisan as I'd like to be. Because I won't be able to edit this in the morning, I'm sorry if I came across as a dick in this discussion; I really enjoyed having this debate.)