I think you've got the right idea, but the way you've set it up will be the fast road to ending many relationships: It's monthly. How predictable. Small gift

I think you've got the right idea, but the way you've set it up will be the fast road to ending many relationships: It's monthly. How predictable. Small gifts to a special someone only work when it's unpredictable... when you least expect something but when you get something you're surprised. This type of giving isn't best expressed through a Birchbox. The whole part of "You'll get credit for being thoughtful every month" will translate to "You'll remind me how lazy you are each month with this love-as-a-service (LAAS)