Exactly. No one is mad about his wild unconventionality. He's not even being unconventional. He's just telling AA to make their site look more web2.0-y. The cr

Exactly. No one is mad about his wild unconventionality. He's not even being unconventional. He's just telling AA to make their site look more web2.0-y. The criticism here is of Dustin's incredible arrogance in calling everyone at AA completely incompetent (which is patently untrue), and in his eagerness to make it a public controversy in order to shine the spotlight on himself. His web site is a virtual shrine to himself. Everyone knows that creating controversy draws public attention. Just check every 37signals talk or blog post. It works. All you have to do is vehemently argue that the experts are morons and that you know better, and people will pay attention. Some people don't appreciate the deliberate use of controversy to gain attention, though. That's the issue at hand.