I always focus on simplicity for the people who have to do the integrations - 1) make it super easy to integrate your SDK into any project 2) documentation so

I always focus on simplicity for the people who have to do the integrations - 1) make it super easy to integrate your SDK into any project 2) documentation solves common requirements and problems 3) samples provide a starting point for getting additional value To help this I try and minimizing steps required for integration, my preferred method of integration is "copy this folder to your project" which is something developers of all backgrounds can achieve easily, and then I write documentation and code examples that emphasize how you can get started immediately, and samples for more specific examples. You can see my approach in action at http://playtomic.org http://playtomic.org (lots of examples) and http://playtomic.org/api/as3.html http://playtomic.org/api/as3.html (lots of docs with code samples).