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I have noticed that advertisers motivations are laid bare when seen by people outside the target audience. The underlying narrative, hidden from the target grou
by happyscrappy 12y ago
I have noticed that advertisers motivations are laid bare when seen by people outside the target audience. The underlying narrative, hidden from the target group, is shockingly clear to non-targets. This car will make me sexy again, this cereal will transport me to a magic land. I hate advertising.
- pgeorgi 12y agoWatching ads with sound off can also help understand the hidden narrative
- Crito 12y agoI suspect that if it were easy to merely filter out the music, but leave the voice audio, that would work as well. I think of music as basically a brain hack. It can affect your mental state against your own will, even if you are aware of what it is doing and why. An example of this is horror movies. Suspenseful scenes will be suspenseful, even without any accompanying visuals. Even if you realize on an intellectual level that the music is engineered to make you feel stressed or nervous, it is exceedingly difficult to prevent yourself from feeling those things when you hear the music. Or maybe that's all just me. I am very wary of the use of music because of this (primarily in situations where somebody else is subjecting me to the music; I'll listen to it voluntarily when I get to control what it is, but I try to avoid it as much as possible in any commercial setting). The emergence of internet based video propaganda is particularly interesting to me, since it typically bypasses copyright law to use whichever music it pleases. Lots of popular pop songs being used in the background of blatant propaganda videos. Here is one rather extreme example (in terms of music use, not really content): https://www.youtube.com/watch?v=HRqw0VE5SUY https://www.youtube.com/watch?v=HRqw0VE5SUY My understanding is that the Russians made it.