3 ms·

So, I think you're a really talented designer, I don't entirely disagree with you, and I understand your frustration. However... Brand development is complex a

by pxlpshr 17y ago

So, I think you're a really talented designer, I don't entirely disagree with you, and I understand your frustration. However... Brand development is complex and takes years to develop. All this brand-strategy-through-design is fucking nonsense, stop drinking your own kool-aid. That's why I got out of the advertising industry and into consumer products. I'm sorry but designers are not that critical to a brand, and proclaiming such sounds extremely ego centric and naive. Furthermore, you're criticizing one of many sales channels and generalizing the entire company based on that. You can buy AA tickets through a variety of websites, retailers, travel agents, etc. -- not solely AA.com. In fact, I don't think I've ever bought an AA ticket on AA.com. When I read your response to Mr. X's response a few months ago, I was quite surprised that YOU were surprised about all the moving pieces in a big corporation. I think you lack quite a bit of business experience, and snail mailers aren't going to get you there. I caution you to think about your word choice when you say things like clueless and incompetence because you're branding yourself a millennial.

rantfoil 17y ago
I hardly think saying "This is the way we always do it" is a good enough reason to stop criticizing American Airlines. Designers may not have been critical to brands in the past (just buy authenticity through well-intentioned PR and ad placements)... But that will not be true in the future, and bringing attention to bad experiences is THE WAY designers can bring about a better world.
- pxlpshr 17y ago
  I wasn't implying that one should settle, but companies have life cycles too. The original people/passion that ignited the company moves on, retires, or dies. It happens all the time in every sector, it's good for capitalism to have this kind of churn. Fighting change in some big businesses is like trying to teach an old dog new tricks.
  - rantfoil 17y ago
    You're right that these things happen in cycles -- just like that "The Office is like the office" quote -- things get big and degenerate. But something about accepting it as unchangeable fact does not sit well with me.

by pxlpshr 17y ago

rantfoil 17y ago

I hardly think saying "This is the way we always do it" is a good enough reason to stop criticizing American Airlines. Designers may not have been critical to brands in the past (just buy authenticity through well-intentioned PR and ad placements)... But that will not be true in the future, and bringing attention to bad experiences is THE WAY designers can bring about a better world.

pxlpshr 17y ago
I wasn't implying that one should settle, but companies have life cycles too. The original people/passion that ignited the company moves on, retires, or dies. It happens all the time in every sector, it's good for capitalism to have this kind of churn. Fighting change in some big businesses is like trying to teach an old dog new tricks.
- rantfoil 17y ago
  You're right that these things happen in cycles -- just like that "The Office is like the office" quote -- things get big and degenerate. But something about accepting it as unchangeable fact does not sit well with me.