3 ms·

I have definitely thought about that and for the most part we'll be sourcing directly through major companies like 1-800-flowers, anthropologie and etsy. And I

• zck 12y ago
  One thing you could do would be to have the purchaser choose from three options (e.g., a bouquet of flowers, a chocolate box + teddy bear, or a wine glass set). While this would make logistics more complex, the end result would be more tailored gifts -- for example, many people are allergic to flowers. If they get a bouquet, they'll question why it was purchased. And if you solicit feedback after the gift is received, you can start doing some sorts of recommendations. If this user's significant other really liked the wine glasses, maybe next time you have one of the options be a picnic accessories set. If not, you offer more chocolate. Also, letting the purchaser choose the gift means it's not a surprise to the purchaser when it shows up. This eliminates possible awkwardness where the purchaser doesn't know about the gift.
  • scottieb33 12y ago
    Great idea!