Precisely. I remember a psychology professor who did some consulting for marketing firms telling us: "No matter how sophisticated your tastes or your decision

Precisely. I remember a psychology professor who did some consulting for marketing firms telling us: "No matter how sophisticated your tastes or your decision buying process are, there's a marketing profile targeting you". Don't ever under-estimate the marketing people just because you see them trying to sell beer with girls in bikinis (or server hardware with smiling guys in suits). When it's working best, you don't realize anything is going on at all.