I don't think anyone would disagree with you that AA has an awful site, but they seem to be reacting to how you phrased your criticism. If criticism is phrased

I don't think anyone would disagree with you that AA has an awful site, but they seem to be reacting to how you phrased your criticism. If criticism is phrased in the wrong way, people will instinctively go into face-saving mode, and ignore the actual feedback ("Can you believe how arrogant this 21 year old is!"). I know this because I've had self-righteous outbursts due to my passion, but I've learned the hard way that it can sometimes rub people the wrong way and actually hurt your cause. (PS. I think 37signals did this sort of thing brilliantly: http://37signals.com/better http://37signals.com/better. Reading the copy just makes me feel warm inside and shows good emotional intelligence.)