IMHO, they are selling some of the tokens so that they will have the funds necessary to pay for more development, for future PR, etc., according to their busine

IMHO, they are selling some of the tokens so that they will have the funds necessary to pay for more development, for future PR, etc., according to their business plan. I don't see another way of doing this, as working completely for free on such a big project isn't sustainable (this is what they're currently doing). I don't think they will be monetizing your social capital, as this network will be P2P, decentralized and distributed, only you will benefit from your social capital; they only get the current funding for building the infrastructure and a set amount of APMs. They won't have revenues in the future from the network itself from what I understand. Plus, I'm guessing they want to see that there are enough people who value what they've done, what they intend to do and that those people will form the initial community in Synereo's social network. At the end, if people aren't interested enough in what they're doing and don't see value in it, perhaps they shouldn't be doing it and I think this crowdsale will be an indication. Personally I also got familiar with the team and I love the idea so I'm buying :) All the best of luck!