Hodinkee has quite a bit more information on this: http://www.hodinkee.com/blog/Jean-Claude-Biver-Talks-About-SmartWatch http://www.hodinkee.com/blog/Jean-Claud

Hodinkee has quite a bit more information on this: http://www.hodinkee.com/blog/Jean-Claude-Biver-Talks-About-SmartWatch http://www.hodinkee.com/blog/Jean-Claude-Biver-Talks-About-S... Most importantly, the Hodinkee piece mentions pricing - somewhere in the region of $1000, i.e. more expensive than the typical wearable but more affordable than a regular Tag Heuer.