I don't think anyone wants to see anyone sit and write code, even other coders. But what 37Signals/the FogCreek guy/Godin/Kawsaki and others have done is take

I don't think anyone wants to see anyone sit and write code, even other coders. But what 37Signals/the FogCreek guy/Godin/Kawsaki and others have done is take us a step into their world and what goes on there. They've built a big audience doing so.