Yes, there are advantages being known online. But we are not talking about about search results. We are talking about wide and not controlled by us stream of d

Yes, there are advantages being known online. But we are not talking about about search results. We are talking about wide and not controlled by us stream of data stored somewhere. Risks for a user? For example exploiting one's weaknesses by, in most trivial case, serving her ads or search results tailored to push her to make desired action. I, personally, prefer to build my online image by taking my own conscious actions, not by data hungry algorithm running by corporation which goal is to maximize shareholder's value. Edit: added missing not in first paragraph