It's interesting that "luxury" gets invoked so often around this watch, compared to Rolex, etc. It's pretty clear they're going for the Veblen goods [0] categor

It's interesting that "luxury" gets invoked so often around this watch, compared to Rolex, etc. It's pretty clear they're going for the Veblen goods [0] category. No need to rationalize functionality, either. [0] http://en.wikipedia.org/wiki/Veblen_good http://en.wikipedia.org/wiki/Veblen_good