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Recording your work for promotional goals works when your audience can do your job. Watching a chef will teach you how to cook. A programmer may enjoy watching
by alain94040 17y ago
Recording your work for promotional goals works when your audience can do your job. Watching a chef will teach you how to cook. A programmer may enjoy watching you code.
When your target audience doesn't directly have the skills to understand the raw footage, that's when editing comes in. Think of all the documentaries on PBS. They address I know nothing about, but provide me with enough background information that I can follow what is going on. And in the process, I learned something. Which is great.
- hajrice 17y agoYes. The thing is, in a startup there are so many roles that can be recorded and flipped on the net. Marketing, deciscion making, design, good atmosphere at the office, programming, ... It's just crazy how big a market we can attract by following these principles. Regarding the editing, I agree. Yet uploading the videos edited is very time consuming even though it'll probably increase the spice of the video.
- dabent 17y agoI don't think anyone wants to see anyone sit and write code, even other coders. But what 37Signals/the FogCreek guy/Godin/Kawsaki and others have done is take us a step into their world and what goes on there. They've built a big audience doing so.