Naming is a pretty powerful thing. If you name your crap with regular nouns, what's left for others there? Like, suppose you build a crappy GUI system and just

Naming is a pretty powerful thing. If you name your crap with regular nouns, what's left for others there? Like, suppose you build a crappy GUI system and just dub everything based on simple self-describing words such as windows, word, notepad, internet explorer, you might end up wildly successful yet for reasons other than technical superiority.