Because the number of web pages is growing far out of proportion to the number of people who surf the web, advertising is getting less and less effective. Rath

Because the number of web pages is growing far out of proportion to the number of people who surf the web, advertising is getting less and less effective. Rather than finding some other way to make money, or some other, more effective way to advertise, more ads are displayed, they are animated, play videos and sound &c. It is for that reason that I set firefox to partially disable flash. I can watch a video if I click a certain link, but most videos are disabled. I did that not because I don't like the video but because their sound is obtrusive. Particularly vexing to me is that I often visit what appears at first to be an interesting article, but very first thing I'm presented with a "Like Us On Facebook" popup. How do I know whether I like you, when I haven't had the opportunity to read your article yet? The money from the web is concentrated into a very few hands - Amazon, Google, Apple, Microsoft. They're not going to give it up willingly. We need to find a way for the sole proprietor to earn a living online.