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Crazy marketing idea: Record your work.
- tptacek 17y agoWould love for this to be true, but I really want to hear a success story from someone who actually build an audience on unscripted day-to-day work recording.
- hajrice 17y agoWell, I'm pretty sure you'll hear a success story about this from us. We're implementing it.
- alain94040 17y agoRecording your work for promotional goals works when your audience can do your job. Watching a chef will teach you how to cook. A programmer may enjoy watching you code. When your target audience doesn't directly have the skills to understand the raw footage, that's when editing comes in. Think of all the documentaries on PBS. They address I know nothing about, but provide me with enough background information that I can follow what is going on. And in the process, I learned something. Which is great.
- hajrice 17y agoYes. The thing is, in a startup there are so many roles that can be recorded and flipped on the net. Marketing, deciscion making, design, good atmosphere at the office, programming, ... It's just crazy how big a market we can attract by following these principles. Regarding the editing, I agree. Yet uploading the videos edited is very time consuming even though it'll probably increase the spice of the video.
- dabent 17y agoI don't think anyone wants to see anyone sit and write code, even other coders. But what 37Signals/the FogCreek guy/Godin/Kawsaki and others have done is take us a step into their world and what goes on there. They've built a big audience doing so.
- jsdalton 17y agoCrazy marketing idea #2: Put a link to your main website (i.e. getworkflo.com) somewhere on your blog. Read this article, saw the name and thought, "Hm, what is this workflo product? I'll just click here on the top navigation...no...maybe the about page?...no...surely on the sidebar...no...footer???...nope." Finally, I just removed the "blog" subdomain from my browser's address bar in defeat. Surely this is an obstacle you don't want other visitors to your blog to have to overcome.
- motters 17y agoThis might be ok for some types of business, but for software development it would make very tedious viewing. There would be long boring periods where I'm not typing or appearing to be doing anything at all, then brief periods of furious typing.
- patio11 17y agoI think there are certainly advantages to exposing your working process to your customers (and other folks who you may have need to market to -- my business gets a lot of links because I have a blog that vanishingly few of my customers ever read, links lead to SEO, etc etc). However, I'm not seeing the gain between presenting focused highlights from your process and a live stream. Its sort of like "reality" television. After capturing several weeks of film, it gets edited to within an inch of its life and strung into a narrative framework by trained writers, to provide a 30 minute episode. With commercial breaks. An unedited stream of what I did to, e.g., fix a bug worthy of a blog post would be confusing (bordering on incomprehensible) to anyone without encyclopediatic knowledge of my code base and work practices. Which is, well, everybody but me.
- mark_l_watson 17y agoThere are a few technical bloggers I follow that I might watch a few 'at work' screencasts. However, I think I prefer the polished type of screencast where, for example, someone shows good use of Emacs + Slime working with a remote server (just an example :-)