It is common for employers to advertise their job openings on sites with domain names other than their own - taleo and the like. If you direct me to some other

It is common for employers to advertise their job openings on sites with domain names other than their own - taleo and the like. If you direct me to some other domain, and I link to a page at that domain, you are indirectly promoting a business other than your own. By contrast, if you have your own employment listings at your own site, then my link would promote your business interests.