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Keurig accidentally created the perfect business model for hardware startups
- higherpurpose 12y agoExcept for this model to work, you need to enforce DRM, otherwise competitors will sell that product for much less. I think quite few people do have a problem with the DRM: http://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-drm-its-coffee-cups-totally-backfired http://www.theverge.com/2015/2/5/7986327/keurigs-attempt-to-... http://mashable.com/2015/02/07/keurig-2-0-bad-taste/ http://mashable.com/2015/02/07/keurig-2-0-bad-taste/ http://www.engadget.com/2015/02/06/unsurprisingly-people-didn-t-like-keurigs-drm-protected-coffee/ http://www.engadget.com/2015/02/06/unsurprisingly-people-did... https://www.gourmet-coffee.com/Keurig-DRM-Freedom-Clip.html https://www.gourmet-coffee.com/Keurig-DRM-Freedom-Clip.html