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Thanks for the resources. I did not know that Google had a tool for this. I have a few questions. How important is this A/B split testing thing? Is it an essen

by niyazpk 17y ago

Thanks for the resources. I did not know that Google had a tool for this. I have a few questions. How important is this A/B split testing thing? Is it an essential thing to do? How many companies does these experiments in their websites?

paraschopra 17y ago
Yes, A/B split testing is very essential. Awareness level is very low currently regarding these tools but the industry is ripe for change - expect these tools to become as mainstream as web analytics tools in near future.