Excellent post! And if you follow the latest online copywriting best practices, you'll know that creating 3-5 persona types for your website navigation is all

Excellent post! And if you follow the latest online copywriting best practices, you'll know that creating 3-5 persona types for your website navigation is all that is required. Almost every one will follow one of those 3-5 pathways. Sidenote about the test the article runs - re: adding text to a graphic tab... In 1985, after finding that pretty but unlabeled icons confused customers, the Apple Computer Human Interface Group adopted the motto, "A word is worth a thousand pictures," And a descriptive word or phrase was added beneath all Macintosh icons.