3 ms·
Magic Leap PR has not yet confirmed if the video is an authentic demo of the product ( http://recode.net/2015/03/19/the-first-video-of-magic-leaps-technology-lo
by choppaface 12y ago
Magic Leap PR has not yet confirmed if the video is an authentic demo of the product ( http://recode.net/2015/03/19/the-first-video-of-magic-leaps-technology-looks-fake/ http://recode.net/2015/03/19/the-first-video-of-magic-leaps-... ).
One hypothesis is that PR commissioned the video and planned to show it at TED and other venues. IMO the video definitely looks produced and it was prudent to cancel the talks rather than spin the video as a plausible demo of their product.
Re/code's comparison to Google's hype of Glass is a little harsh, but nevertheless if the video is indeed "fake" this would be yet another example of Marketing being completely reckless with consumer expectations. I'm sure the Magic Leap product has some impressive strengths. Better to let the product speak than to let Marketing try to "lift" something different that doesn't exist.
- chralieboy 12y agoRe-watching the glass video, compared what was actually launched, their criticism seems fair in retrospect. It is also a great comparison on another level. This product may be amazing, but whatever it takes to make it happen is so unwieldy that no one would want to use it. Glass didn't fail only on the product experience, but on the social stigma aspects as well. Odd gruntings aside, until we actually see the product it is hard to say it will sell. A good example of this is Apple. Presentation is equally important as the actual tech (hence these unrealistic marketing videos.)