First off, didn't it "hit" at SXSW, when all those kids get back to SF, you'll hear about it. Secondly, you're right - "_everyone's_ using it" - is pretty subj

First off, didn't it "hit" at SXSW, when all those kids get back to SF, you'll hear about it. Secondly, you're right - "_everyone's_ using it" - is pretty subjective.